When starting a business or a project there is a huge cloud in our mind that screams what if I fail miserably?
Fear is said to be an entrepreneurs best friend? That’s odd, because your best friend should be someone who cares and wants the best for you. That’s just it, fear is your motivation as it’s what keeps you awake at night. When you’re afraid you think about all the worst possible scenarios, for example my fears include,
- Can I have a profitable business?
- Why would people be attracted to my business?
- Why would they buy from me rather than someone else?
The reality is, if I really want to be successful I need to find the answers to these questions.
Option 1: At the early stage of your project, it’s important to find a mentor. They may not be an expert in the area you specialize in but they may have a lot of business experience and understand the challenges of running a business.
Option 2: If you can’t find a mentor, do your research. In today’s age, there’s so many businesses out there and people have created so much that there is a high probability that you will likely find a business that is exactly what you want to emulate. I suggest finding a successful business that is still functioning.
I chose option 2 because in the past I have worked on a lot of projects whereby I had the support of several mentors who guided me in the whole process. Their guidance helped me accomplish successful projects. In the field of interior design there are a number of successful businesses with an instrumental amount of resources have an answer these questions
- How to market your business.
- How to use social media to drive traffic to your website.
- How to create valuable content to attract an audience.
Dealing with something unfamiliar is a sign that you’re challenging yourself.
Failure is inevitable, what matter is how you deal with it. Don’t avoid the important questions that are critical to the growth of your business. Don’t make failure the end of your journey instead let it assist you in the process.